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We rebuild our brand to create
a dare to dare experience.
BRAND MISSION
Airwalk’s mission is to push people to be fearless and let go of their inhibitions.
BRAND TIMELINE
REBRANDING PROCESS
We aspire to inspire individuals to explore and experience a free and alternative lifestyle. To accomplish this goal, we developed a brand new visual identity system that incorporates our sprit to dare to dare.
LOGO SKETCHES
Initial Sketches
FINAL LOGO
The new logo represents the new development side of Airwalk. The A from Airwalk combined with the graphic representation of thunder is to symbolize energy, passion and as a reminder that everyone can steer the course of all things in their lives.
LOGO ANATOMY
The Airwalk logo is built with a X and 1/2 X values. Next page breaks the logo a part, showing what each part is, and also as a whole. The center A of the symbolic logo aligns right in the center of the wordmark logo.
CLEAR SPACE
The next page shows the proportions of the logo, showing the clear space and how it lines up appropriately. The clear space between the symbol and wordmark is 1/2 of the shown mark.
COLOR PALETTE
The color palette is bright and dynamic. The bright colors represent energy and passion.
LOGO DON'TS
To keep the use of the logo consistent throughout different
media and printed material, here is a guideline of what not to.
BRAND PROJECTION
Our brand projection illustrates how we will be building our businesses around
The core idea of being fearless and letting go of any inhibitions. Airwalk offers a wide
Range of products, services, educational opportunities that will support the mission.
PRODUCTS
AIRWALK ACTION
PRO 01
Airwalk Action provides you with an action
camera that allows you to capture and relive
the experiences.
Mission Focus
The Airwalk Action camera reinforces our mission of pushing individuals to be fearless by capturing crazy and unique experiences while performing extreme sports.
AIRWALK VR HEADSET
PRO 02
Airwalk VR Headset allows you to experience the thrill and face your fears while not physically putting the individual at risk.
Mission Focus
The Airwalk VR Headset reinforces our mission of pushing individuals to be fearless by letting the players experience the thrill and fears while playing the game.
AIRWALK RETAIL
PRO 03
Airwalk Retail sells, rents, and also repairs equipment required for extreme sports. Airwalk Retail also customizes the equipment based on the needs of the athletes.
Mission Focus
The Airwalk Retail reinforces our mission of
pushing individuals to be fearless by letting the athletes choose and be comfortable in the technical gear while performing.
COLLABORATIONS
AIRWALK RECREATION
CO-BRAND 01
Airwalk Recreation collaborates with Zynga to develop computer games to experience the thrill of adventure sports.
Mission Focus
The Airwalk Recreation reinforces our mission of pushing individuals to be fearless by designing games that place them in a stimulated adventurous environment.
EXPERIENCES
AIRWALK PRODUCTIONS
EXP 01
Airwalk Productions is a documentary production that focuses on extreme sports. They cover behind the scenes and showcases stories of individuals who overcome their inhibitions.
Mission Focus
The Airwalk Productions reinforces our mission of pushing individuals to be fearless by showing them the tough yet rewarding journey of individuals who overcome their fears.
AIRWALK APP
EXP 02
The Airwalk App is linked to the Airwalk camera which lets the athletes choose to set according to the activity being performed while also giving an option to live stream.
Mission Focus
The Airwalk App reinforces our mission of pushing individuals to be fearless by making it easier for individuals to share their stories and express themselves better.
EDUCATION
AIRWALK MAGAZINE
EXP 03
Airwalk Magazine is about adventures and challenges experienced by the Airwalk athletes. Every issue covers exciting achievements and records by the Airwalk athletes.
Mission Focus
In the Airwalk Magazine, we share the athletes’ challenges and achievements in order to reinforce our mission of pushing individuals to be fearless.
AIRWALK ACADEMY
EDU 01
The Airwalk Academy certifies individuals in extremes sports through a vigorous course of training by experts.
Mission Focus
The Airwalk Academy reinforces our mission
of pushing individuals to be fearless by training them to let go of their inhibitions and facing their fears.
AIRWALK MEDICAL CENTER
EDU 02
The Airwalk Medical Center aids individuals who are injured in extreme environments.
Mission Focus
The Airwalk Medical Center reinforces our mission of pushing individuals to let go of their inhibitions and facing their fears by providing them a safety net to fall back on in case of a mishap.
AIRWALK PARK DESIGN
EDU 03
Airwalk Park Design trains individuals to design parks for extreme sports like snowboarding or mountain biking.
Mission Focus
The Airwalk Park Design reinforces our mission of pushing individuals to be fearless by designing safe spaces for individuals to showcase their talents.
EVENTS
AIRWALK WARRIOR
EVT 01
Airwalk Extreme Warrior provides an intensive obstacle course, providing athletes to push their physical and mental limits while also competing with their fellow athletes.
Mission Focus
The Airwalk Extreme Warrior reinforces our mission of challenging individuals to let go of their inhibitions by training and pushing their physical and mental limits while also competing with their fellow athletes.
AIRWALK ESCAPE
EVT 02
Airwalk Escape provides an intensive time-based game, individuals test their physiological fears while performing and also competing with their fellow athletes.
Mission Focus
The Airwalk Escape reinforces our mission of
pushing individuals to let go of their inhibitions
by placing them in a time-based environment
to overcome their physiological fears.
AIRWALK DESIGN
EVT 03
Airwalk Design is a way for individuals to express themselves with unique talents. Individuals can design and customize their gears in a unique and fun way.
Mission Focus
The Airwalk Design reinforces our mission of
pushing individuals to let go of their inhibitions by letting the individuals showcase the most personal and vulnerable side to them through their designs on their sports gears.
AIRWALK FESTIVAL
EVT 04
Airwalk Festival is about bringing like-minded people to celebrate the journey and successes of the athletes.
Mission Focus
The Airwalk Festival reinforces our mission of pushing individuals to let go of their inhibitions by coming together with other athletes to celebrate their journeys
ENVIRONMENTS
AIRWALK TERRAIN
ENV 01
Airwalk Terrain are camps built surrounding extreme challenges in the wild all around
the world.
Mission Focus
The Airwalk Terrain reinforces our mission of pushing individuals to be fearless by placing them in difficult physical situations in extremely challenging places.
AIRWALK OFF-ROADS
ENV 02
Airwalk Off-roads is a cub for individuals who love extreme off-roading challenges on motocross, SUVs, or even motocross.
Mission Focus
The Airwalk Off-road reinforces our mission of pushing individuals to be fearless by placing them making them compete in extremely challenging places in the mountains.
AIRWALK DIVE
ENV 03
Airwalk Dive challenges individuals to jump off cliffs and aircraft which have been approved by Airwalk from all around the world.
AIRWALK CANYONING
ENV 04
Airwalk Canyoning is a great way for individuals to challenge themselves as it combines different activities.
Mission Focus
Airwalk Dive reinforces our mission of pushing individuals to be fearless by letting go of their inhibitions and taking more risks.
Mission Focus
The Airwalk Canyoning reinforces our mission of pushing individuals to be fearless by performing in extremely challenging places in the mountains and alongside rivers.
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